Branding


                        Brand Name
Brand name have the power to stay the product for a long time.There are few conditions for staying power of brand name. Brand name should be easy to pronounce ,easy to spell,short and have some meaning.Interestingly few brand name made major impact in the market.Few people know that  Dalda ghee is brand name or generic name.We indians know two types of ghee one is Dalda ghee another is desi ghee.Truth is Dalda is brand name and generic name is vanaspati ghee.That is the power of brand name.
More interesting thing is whenever we want to purchase noodles we ask shopkeeper Give me Patanjali's Maggie.Tooth paste also called colgate even for Pepsodent and close up.Surf is another example , we want nirma's Surf but generic name of Surf is Detergent powder.Same case of All Out ..we always want Allout's Good Night.This is also called first mover advantage.
Brand name is most important for us even in economics some products have exception of rule of demand.Their Demand deacreases whenever their price falls.We pay very heavy amount of product like BMW,AUDI,MERCEDES,lakhs of rupees are spent for having that product and even crores for few models but we always endorse the brand. Why not we put our name on our car. In india if we purchase cover for apple phone we find circle whole so that apple can be seen properly.Reverse in case of home we always put our name plate on it.We never put name of contractor on our buildings.That is the power of brand name.
Brand name of my coaching center is EBAM COACHING CLASSES
ie E for Economics
    B for Business Studies
    A for Accountancy
   M for Mathematics and as i am  counselling to the students how to appear and prepare for exam.Then EBAM Means EDUCATING BODY & Mind.Do you think my brand name has staying power comment,in box.
  Deepak Gogia

Comments

Post a Comment

Popular posts from this blog

Tips To Crack Exams..for all

Hi friends..I am here once again for disturbing you in your summer vacations.How to attempt question paper in examination hall.It is very simple but fruitful tips as under.. 1.Always keep spare pen with you.Use only those pens which are your favourite. 2.Always wear comfortable uniform in exams. 3.In first 15 minutes go through the question papers thoroughly. 4.Preferably attempt those question which carry highest marks . 5.Always remember onething the question which you are going to attempt is first and last.The reason behind is if you assume its first you will give your best.if you assume its the last you will not take rest. 6.After completing each question revise it immidiately.It is easy to correct the mistake in one answer instead of all at a stretch. 7.Always read number of question and number of pages in question paper.Make sure in mind you have seen the whole question paper. 8.Do not try new things in exams you are not here for experiments. 9.Never think about that qu...
Read more

Management part 1

In General sense Management is art of getting things done through others.That is said by Mary Parker.I write the word into three parts MAN AGE & MENT.It means when MAN by experience of his AGE do something and resulted into fruitful result.According to english grammer MENT is suffix means resulted into and its a verb. When he is doing is science.Which become an art by practice.As MANAGEMENT is both science and art.Science means systemised body of knowledge..In manage ment we can doexperiments also.Here i can put a question driving a car is science or art.I think its answer is both science and art.Shifting of gears is science but its driving of everyone differ from each other its an art. Its very easy to say but practically very tough to take to work from any body.Even in our houses some times kids and even wives refuse to serve glass of water..But we cant do anything reason behind is we have given them responsibility with complete authority.Manager should try to develop suc...
Read more

Letter To Students

EBAM COACHING CLASSES                                   (Educating Body & Mind)            We are living in dynamic enviornment.Never make plans,always decide goals.Holidays always mean fun ,enjoy outdoors,meeting and partying with friends.This time we all are trapped.Youngsters believe they can never be effected by this coronoa virus.You all know my habit of telling stories all the time..😊 यह महाभारत की कहानी है,एक बार युधिष्ठिर से विदुर जी ने पूछा अगर जंगल में आग लग जाए तो कौन बचेगा।युधिष्ठिर ने जवाब दिया, जंगल का राजा शेर,शक्तिशाली हाथी,तेज दौड़ने वाला हिरण,चालाक लोमड़ी,जो भी जंगल में घूम रहें होगें नहीं बचेगें।आग में जलकर खत्म हो जाएगें चूहा जो बिल में आग के डर से छुप जाएगा।आग बुझने के बाद केवल वही बचेगा और अपना जीवन खुशी - खुशी बिताएगा। आप सभी समझदार है। Dont bother about your studies .Keep your mental health intact.Watch movies,listen to good music, ...
Read more