Branding
Brand Name Brand name have the power to stay the product for a long time.There are few conditions for staying power of brand name. Brand name should be easy to pronounce ,easy to spell,short and have some meaning.Interestingly few brand name made major impact in the market.Few people know that Dalda ghee is brand name or generic name.We indians know two types of ghee one is Dalda ghee another is desi ghee.Truth is Dalda is brand name and generic name is vanaspati ghee.That is the power of brand name. More interesting thing is whenever we want to purchase noodles we ask shopkeeper Give me Patanjali's Maggie.Tooth paste also called colgate even for Pepsodent and close up.Surf is another example , we want nirma's Surf but generic name of Surf is Detergent powder.Same case of All Out ..we always want Allout's Good Night.This is also called first mover advantage. Brand name is most important for us...